THE OPUS 4 BLOG

THE OPUS 4 BLOG

HOME > Blog



Blog Image

10 Ways To Maximise Your Direct Mail

Direct mail is in the middle of an ‘Indian Summer’ of sorts, once the go-to marketing tactic, it was cast aside with disdain only to slowly creep back into the marketers toolkit once more. The increase in popularity of something small called the ‘internet’ and the backlash to junk mail meant marketers started using different methods of engaging with their audience. As the popularity of direct mail grew so too did the print and fulfillment prices. Online marketing took over in a big way (and is certainly still awesome) meaning a reduction in physical junk mail. Now with...



READ THE FULL ARTICLE



Blog Image

Guest Blog: Dave Bradley - Not All Social Media Has to Be About Cats

Social Media used to be a great way of showing people what ridiculous things your cat would do, or how your cat resembled Nicholas Lyndhurst or how your cat is scared of a cucumber (see the bottom of the article), then pesky marketers got involved. Nowadays it is very much at the forefront of any sensible businesses marketing strategy. Whether a medium sized law firm using LinkedIn or a small family shop selling cards through Facebook – you can, and should, be maximising your social media powers.
 
How Dave Bradley Uses Social Media
Dave Bradley is a successful entrepreneur, foun...



READ THE FULL ARTICLE



Academy of Service Excellence

'I have a website and branding I am proud of and that’s all down to the experience and expertise of Opus 4. They also handle my PR and that has resulted in a big rise in exposure and increased interest in what I do. We have picked up some great clients along the way as well.'

Chris Daffy - Founder of Academy of Service Excellence

SEE MORE